At Lakeridge Insurance we care about your privacy and believe in transparency; we are committed to being upfront about our privacy practices. We only collect personal information necessary to deliver our services and we handle it carefully and sensibly.
Below you will find information about the following:
- Collection of Information
- Utilization of Information
- Purpose of Data Processing
- Cookies, beacons, tags, pixels
- Sharing of Information
- International Transfers
- Security Measures
- Retention Periods
- Your Rights
- Age Restrictions
- Further Questions and Contacts
1. Collection of Information
When you browse the Lakeridge Insurance website (including when you submit personal information to us through data entry fields on the Lakeridge Insurance website) we will collect the following from you:
Information you provide:
- Contact information - we receive and store any information you enter on our Lakeridge Insurance. Lakeridge Insurance uses forms to collect personal information which may include name, address, telephone number, email address so you can sign up for workshops, request information, get support and/or use services.
- Payments and billing information - when signing up for, or making a payment for services we redirect you to a third-party processing site, Pay Pal.
- Surveys and contests - we may, from time to time, offer surveys and opinion polls and ask you to provide information about your experience and feedback for our services. Occasionally we may organize you to contests, sweepstakes, competitions, prize draws, or other promotions (collectively "Contests") on our Lakeridge Insurance site or through our Social Media channels and may offer a prize as a sign of appreciation to the people who have participated, qualified and/or completed our Contest. Information requested for entry may include personal contact information such as your name, email, address, phone number, etc. Participation is entirely voluntary and it’s up to you whether you choose to disclose any information or not.
Information we may receive from your use of our services or third-parties
- Automated information - When you visit our website we receive and collect information, which may - in certain circumstances constitute personal information - and which includes your IP address, referral URL, exit URL, browser software, operating system, date/time and/or clickstream data.
- Website Analytics Tools - We use Google Analytics services to collect information about the Lakeridge Insurance website, such as number of visits, pages viewed, popularity of certain content. Google Analytics tools use tracking technologies (like cookies) to recognize devices and compile information about website users. They collect information such as what pages you visit and how much time you spend on these pages, the IP address assigned, what operating system and web browser you use, and what site you visited prior to visiting the Lakeridge Insurance website.
- Information Logs - When you visit Lakeridge Insurance website, view content provided, use our services, ask us a question, request technical assistance in regards to our services, send us an email or participate in a contest or survey on the website, we automatically collect and store certain information in log files. This includes your IP address, URL, referral URL, exit URL, browser software, operating system, date/time, requests type to our Lakeridge Insurance and error responses returned by our log files.
- Other Information - We receive and store any information that you provide on the website, any complaint forms on the website, email, telephone, or any other type of communication with Lakeridge Insurance or related to the provisioning of our services. With each contact, we will record the ticket, chat or call to ensure we have an accurate record of all communication, which is needed to provide our services and to support any action taken by our team as a result in the event of a dispute over our response.
2. Utilization of Information
We collect, store and use information provided for the following reasons:
- Contact Information - To contact you regarding the progress of your orders, status of the services, functionality changes to our products and our Lakeridge Insurance website, and - where you have opted in to receive such information include: other new services, and/or special offers we think you might find useful, we use email, telephone, and/or text message, as well as to inform you about hosting account issues, service interruptions or updates, service improvements or new products in accordance with our Terms of Service and applicable law.
- Payment and Billing Information - We need your contact details, to open a client account for you, to process your orders and renewals, to enter into a contractual agreement for any services, to invoice you and to fulfill our legal obligations for tax calculations.
- Surveys and Contests
- Аny answers to surveys and opinion polls are stored separately from your details and we either anonymize or pseudonymize the data collected, which can be used for ascertaining the usage of certain aspects of our Lakeridge Insurance and services and market research. We may share the anonymized or pseudonymized data with third parties when they need the information to fulfill their obligations to process it on our behalf. However, neither the anonymized data nor the pseudonymized data allows to identify you personally without the use of additional information which is kept separately, and is subject to technical and organizational measures to ensure that none of the data is attributed directly to you.
- If you enter a Contest, we use the data you provide for the successful administration of the Contest, to contact you or work with third parties to contact you in case you’ve won anything and fulfill prizes in accordance to the announcement and terms of the participation for the respective Contest. We may also, where you have opted in to receive such communication, and unless prohibited by law, use your information provided via our surveys and Contests to send you details about our services or offers.
Information we receive from your use of our services or third-parties
- We collect, store and use the information that we receive from your use of our services or third-parties for the following reasons:
- Automated Information - to diagnose problems with our servers, to administer our Lakeridge Insurance and services. This is not linked to any personally identifiable information, except if necessary to prevent fraud or abuse on our Lakeridge Insurance and systems.
- Analytics Tools - to improve services on our Lakeridge Insurance.
- Information Logs - for diagnosing problems, administering our Lakeridge Insurance and resolving issues.
- Other information - to maintain your account and purchased products, to have an accurate record of any inquiries in case of a dispute and to identify certain characteristics that could help us optimize and improve our products and services.
3. Purpose of Data Processing
When you access or use our Services, we need to collect, use, and otherwise process your information, as set out in this Policy. We are committed to your privacy and follow a few fundamental principles when we process personal data:
- We strive to collect only the minimum personal data that we need to deliver any Services to you.
- We aim for full transparency on how we use your information to comply with legal or other lawful purposes and respect your privacy.
- We make sure we only use your information for the purposes you have given us permission for.
We rely on a number of legal bases to use your information, as set out in this Policy:
- Contract - The use of your information is necessary to perform any contractual obligations in order to provide any Services to you or to administer any Contests you enter into.
- Legal Obligations - Our use of your personal information is necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims. For example, if we are requested to disclose your personal information to regulatory bodies or law enforcement authorities; or to use your personal information for tax calculations.
- Our Legitimate Interests - Necessary for the purposes of our legitimate interests, such as to:
- run, grow, develop and deliver our services;
- detect and prevent fraudulent activities;
- enhance the security of our network and information systems;
- better understand how people interact with our website;
- determine the effectiveness of our promotional campaigns and advertising; and
- enhance, modify, personalize or otherwise improve our services and communications for the benefit of our customers.
- Legal Obligations - We rely on your consent for us to use your personal information to send you marketing information (such as our newsletters and promotional offers) by email, SMS, or telephone. You may withdraw your consent at any time by using our Unsubscribe option in relation to email subscriptions, or contacting us using the details set out in the "Further questions and contacts" section of this Policy.
4. Cookies, Beacons, Tags, Pixels
Our Lakeridge Insurance site includes marketing cookies and remarketing pixel provided by third parties. That allows these parties to collect the information that you have visited our website and were interested in certain offers. We also use beacons, tags, click tracking codes and scripts to analyze trends and movements of users around the website, gather information about user base as a whole and how we can improve our service and website, to provide advertising based upon activities and interests and to measure advertising effectiveness. As a result, we may display targeted, or interest-based, offers to you based on the products you currently own or have recently viewed and deliver other communication more relevant to you and your interests outside of our website, on other website part of the third party's network.
You can manage your preferences regarding Cookies either by modifying your browser settings or using the designated pop-up tool on our website. In the ‘Cookie Settings’ pop-up on our site you will find a list of all cookies within each category (required, statistics, marketing), or a list of vendors serving cookies and similar technologies and will be able to choose which types of cookies you would like our website to use, if any.
You can also modify your Cookie preferences straight from your browser. Please note that if you simply disable all of our cookies or cookies in general in your browser settings, you may find that certain sections or features of our website will not work, because your browser may prevent us from setting website functionally required cookies.
5. How we share your personal information and who we share it with
All personal information collected by Lakeridge Insurance Internet Marketing is treated as confidential. We disclose entire or part of your data in the limited circumstances described below and with appropriate safeguards on your privacy:
- If we are required by law - We will disclose information about you in response to a subpoena, court order, or other legitimate governmental request.
- To Protect Rights and Property - We will share account and personal information with companies, organizations or individuals when we believe in good-faith that access, use, preservation or disclosure of the information is necessary to meet any applicable law, comply with regulation, legal process or enforceable request; to enforce or apply our Terms of Service and other agreements; to investigate potential violations; to protect against harm to the rights, property or safety of Lakeridge Insurance Internet Marketing, our users or the public as required or permitted by law. To the extent we are legally permitted to do so, we will take all reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process.
- Domain Registrars - The domain’s owner information (WHOIS Data) for any domain name is required and controlled by the Registry for the top-level domain which you wish or have registered a domain name in. We share your information to the extent necessary to comply with ICANN's rules, regulations and policies and with rules and policies by the ICANN-accredited registrar providers we represent. The use and disclosure of the personal information as part of the domain registration process is governed by the Domain Name Agreement in our Terms of Service.
6. International Transfers
We host, store or otherwise handle your personal information within the borders of the USA.
We will make sure that any transfers of your personal information from one country to another comply with thе data protection and privacy laws that apply.
European data protection laws, in particular, include specific rules on transferring personal information outside the EEA.
When transferring personal information outside the USA to EEA, we will include the standard data protection clauses approved by the European Commission under Article 46.2 of the General Data Protection Regulation (GDPR) into our contract with the EEA-based Lakeridge Insurance Internet Marketing group company or other Partners.
You can find out further information about the rules on data transfers outside the USA, including the mechanisms that we rely upon, on the European Commission website.
7. Security Measures
We use Secure Sockets Layer (SSL) software to encrypt the information you enter on our website in order to protect its security during transmission to and from our website. When storing information, we protect its security by encryption and pseudonymization of critical data. When we process credit card information and payments, the credit card is subject to tokenization and strong security measures.
We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures require us in some cases to request proof of identity before disclosing personal information to you.
To protect against unauthorized access to your account and information, we implement session management, login expiration mechanisms and the option of using 2-factor authentication for User Area access. As an additional safety measure, be sure to sign off when you finish using your account and your computer.
Although we take all these measures to maintain the safety and security of your personal information, please note that no transmission over the Internet can ever be guaranteed to be secure. Consequently, please note that we cannot fully guarantee the security of any personal information that you transfer over the Internet to us.
8. Retention Periods
Information collected on our website will only be retained for as long as necessary to fulfill the purpose for which it was collected. In general, we will automatically delete your User Area account information 1 year after you no longer have any active services with us. Since we offer a service for customers worldwide and we need to comply with regulations across the globe in regard to retention of personal information related to contractual agreements, provision of services, financial, billing, invoicing operations and tax calculations, a versioned copy of your contact, payment and billing personal data associated with your past invoices is stored for a period of 7 years and 10 years for payroll records after deactivating an account. Your personal data is deleted automatically by our systems in accordance with these retention periods.
9. Your Rights
By contacting Lakeridge Insurance Internet Marketing, you can access, correct, change, and delete certain personal information associated with your account. If you need further assistance, you can contact us using the details in the "Further questions and contacts" section of this policy to request any of the following:
- confirm whether or not personal data about you is being processed;
- provide you with further details about how we process your personal data;
- provide you with a copy of any data which we hold about you;
- withdraw your consent to using your personal information, where we rely on your consent as a legal basis to justify using your personal data;
- consider any valid objection to the processing of your personal information (including the right to object to processing on grounds related to your particular situation where we are relying on our legitimate interests as a legal basis for processing);
- request to update or delete personal data which we hold about you;
- restrict the way that we process your personal data;
- consider any valid request to transfer your personal data to a third-party provider of services (data portability); and
- we will consider all those requests. However, certain personal information may be exempt from those requests in certain circumstances, which include a need to keep processing information for our legitimate interests or to comply with a legal obligation. If such an exception applies, we will notify you when responding to your request. Please note that we may ask you to provide us with information necessary to confirm your identity before responding.
10. Age Restrictions
In accordance with Lakeridge Insurance Internet Marketing Terms of Service, we do not sell products, provide services or collect information from any individual under the age of 18. If you are under the age of 18, you are not allowed to use the website and you must request your parent or guardian to use the website instead. Should you have an evidence that someone under the age of 18 has bought services and provided their personal information to us, please contact us using the details set out in the "Further questions and contacts" section below.
If we make material changes to this Policy, we will notify you here, by email, or by means of a notice via our website, at least fifteen (15) days before the changes take effect.
12. Further questions and contacts
This document was last updated on May 1, 2022.